Overview
The Bachelor of Vocation (B. Voc) in Marketing and Entrepreneurship program equips students with a blend of marketing strategies and entrepreneurial skills. This interdisciplinary course focuses on understanding market dynamics, consumer behavior, and business tactics while nurturing creativity and innovation essential for entrepreneurship. The curriculum includes modules on market research, digital marketing, product development, and business planning. Practical training and internships are often integral parts of the program, offering real-world experiences and fostering industry connections. Graduates gain expertise in market analysis, brand management, and entrepreneurial ventures, preparing them for diverse career paths. The program's emphasis on both marketing principles and entrepreneurial acumen creates adaptable professionals capable of navigating competitive business landscapes, launching startups, or contributing to established companies.
Career Scope
- ◉ Family business
- ◉ Start-ups and entrepreneurship
- ◉ Government exams like UPSC/GPSC/IBPS and others
- ◉ Sales and marketing
- ◉ Operation management
- ◉ Human resource management
- ◉ Finance and banking
- ◉ Any other field where management is required from tele-caller to CEO
Subject
1 Principles of Marketing
2 Introduction to Entrepreneurship
3 Business Communication
4 Fundamentals of Accounting
5 Basics of Business Management
1 Consumer Behavior
2 Market Research and Analysis
3 Financial Management for Entrepreneurs
4 Business Law
5 Entrepreneurial Mindset and Innovation
1 Digital Marketing
2 E-Commerce and Online Business
3 Human Resource Management for
Entrepreneurs
4 Entrepreneurial Finance
5 Marketing Strategies
1 Social Media Marketing
2 International Marketing
3 Small Business Management
4 Sales and Negotiation Skills
5 Marketing Analytics
1 Brand Management
2 Startup Management
3 Innovation and Creativity
4 Event Management
5 Public Relations
1 Entrepreneurial Leadership
2 Business Plan Development
3 Corporate Social Responsibility
4 Internship and Project
5 Marketing and Entrepreneurship Seminar
